From Boring to Brilliant: How AI Can Transform Your MSP Marketing Videos


Key Points

  • Video-first marketing continues to be a powerful tool for engaging audiences and building relationships.
  • AI has revolutionized how we view content creation, allowing for faster production and unique content.
  • ChatGPT is an AI chatbot that can generate scripts quickly and efficiently while maintaining a consistent brand voice.
  • Text-to-speech tools like are available to create natural-sounding voices in multiple languages.
  • Pictory is an AI-driven video creation platform that simplifies the process of creating high-quality videos.
  • With the right tools and techniques, anyone can craft powerful videos.

MSP marketing strategies are constantly evolving, but one trend that has proven to be a mainstay is the use of video. Video-first marketing continues to be a powerful tool to drive engagement and build relationships with your target audience. From explainers to vlogs, creating videos can showcase your brand story and engage with potential customers and clients dynamically and memorably.

Creating a successful video marketing campaign requires a strategic approach to producing innovative, valuable, and captivating content. However, one issue many businesses face in developing a solid video marketing strategy is the ability to generate a range of attention-grabbing content consistently. Traditional video production methods are often time-consuming and require substantial production budgets. Today, traditional video production methods are no longer the only option. The emergence of artificial intelligence (AI) technologies is changing the way video content is produced and created.

Revolutionizing Marketing Strategies With Cutting-Edge Generative AI Technologies

Generative artificial intelligence (AI) has transformed how we approach content creation. This technology uses existing content, such as text, sound, visual elements, and other data forms, to create original and innovative content while maintaining a consistent brand voice and style.

As generative AI expands, businesses of all sizes and industries can benefit from these technologies. Whether you’re a small startup or a more significant business, implementing generative AI tools into your marketing strategy can help you stand out in a crowded industry and efficiently achieve your business objectives.

AI-driven tools can help you create engaging content faster, allowing you to focus on other aspects of your marketing plan. Complete with background music, transitions, and special effects. These videos will be perfect for any business looking to enhance its marketing strategy. With the help of AI, you can create videos without the need to write your script or even pick up a camera.

Transforming Your Video Scriptwriting With ChatGPT’s AI Technology

Scripts play a crucial role in video production. A script can differentiate between a mediocre video and one that captivates and engages your audience. A script provides structure and direction for your video, ensuring your message is communicated clearly. It can also help you stay on track and make sure you get right to the point without using unnecessary filler content.

I decided to use a generative AI tool to streamline the scriptwriting process for a recent video. I used an AI chatbot, ChatGPT, which is part of Open AI’s GPT-3 series. This AI application allows you to generate a script quickly and easily by typing in the type of content you would like the bot to create. With ChatGPT, I developed a script for a 60 seconds video about the benefits of hiring a managed IT services provider.

The results were impressive. Within seconds, I had a script that was a great starting point for the video. With a tool like Grammarly to help make sure the script was error-free, I could make a few tweaks to the text and move on to the next phase.

Unleashing the Potential of AI for Script Reading

While the script you create is certainly an important component of your video project, it’s not the only factor determining a video’s success. The way that the script is narrated can also have a significant impact. The right type of narration can bring depth and emotion to a script, creating a more engaging experience for the viewer. On the other hand, poor narration can minimize the impact of a well-written script, leading to viewers exiting the video within seconds.

If you’re uncomfortable using your voice or don’t have the necessary equipment, there’s another option: text-to-speech tools. I used an AI-driven script-reading tool to ensure that I got the best narration possible for my video. offers a range of voices, supports more than 20 languages, and can provide natural-sounding voices that match the tone of any video.

With, you can enter a script and choose the voice and settings that match your project. With some experimentation and practice, you can use this tool to create the best video narration. Tools like this make it easy for anyone to generate professional-sounding voiceovers without hiring a voice actor.

If you want to try this tool, you can sign up using my affiliate link for easy access.

Bringing Your Vision to Life With Pictory

Creating a video fully capturing your vision involves much more than the script and the voiceover. From selecting the right images to timing the pacing of the videos, multiple elements must come together to create a powerful video.

There are AI-powered platforms that allow you to quickly and easily create visuals that stand out from the crowd. Pictory, for example, is an AI-driven video creation platform that helps you create high-quality videos in minutes. The platform is designed to streamline the video production process and make it accessible to all users, from businesses and marketers to content creators and individuals.

While free tools are available, Pictory offers a range of premium features that make it easier to create stunning videos. I could upload my script and instantly generate a draft video with images and text that perfectly matched the content of my script. With a few tweaks to the timing and images, I created a video that matched my original vision.

AI-based tools make it easier than ever to create eye-catching videos with minimal effort. If you’re looking for a new way to create high-quality videos, I highly recommend trying out Pictory by using my affiliate link.

Crafting Engaging Videos: The Power of Visuals and Design

When creating engaging videos, visuals are an important aspect that can’t be overlooked. Whether it’s the quality of the video itself, the design of the video graphics, or the thumbnail that entices viewers to click the video, visual elements play a meaningful role in capturing and holding the audience’s attention. With the help of tools like Canva, you can create eye-catching thumbnails that make your videos stand out and attract more views.

I use Canva to create my thumbnails, which I then use on YouTube. A good thumbnail is critical to the success of any video project, so it’s worth it to take the time to create thumbnail graphics for your videos. Composing compelling visuals for your videos can help ensure your content reaches a broader audience and resonates with viewers.

Bringing It All Together

The power of video content cannot be overstated. It can captivate, inform, and inspire audiences like no other medium. Whether you’re looking to showcase your brand, educate your audience, or tell a compelling story, video is the perfect medium. With the help of cutting-edge tools like, Pictory, and ChatGPT, creating high-quality videos that engage your viewers has never been easier. Utilizing the right tools and techniques can create videos that stand out from the crowd and leave a lasting impact on your viewers. So go ahead, unleash your creativity, and start crafting videos that work for you!